Elementor’s free version includes everything you need to get started, including the visual drag and drop builder.
We use the FREE version for all our WordPress website templates and each template has everything you need.
Upgrading to Elementor Pro complements the free version of Elementor and gives you extra features.

Below are some of the top benefits for upgrading to Elementor Pro.

A WIDGET FOR ANY PURPOSE: There are 60+ additional widgets, including dedicated professional widgets and features, for every type of website.

For example, you can use the Portfolio widget to showcase your best work, Review and Testimonial carousels to boost conversion, Posts widgets to display your blog posts, Countdown widgets to create urgency, Stripe and PayPal buttons to collect payment, and much more. Elementor Pro also enables you to customize every part of your website.

NATIVE MARKETING FEATURES: Collect leads and increase conversion to optimize the performance of your website.

Built-In form builder to collect leads: Elementor Pro’s built-in form builder makes creating complex forms simple. Generate leads with beautiful forms that include any field type and limitless styling options.

      • Form Submissions  Seamlessly keep track of your form submissions with Elementor’s submission page. Use Elementor Pro to collect submissions with the same tool you build your form.
      • Integrates with CRM software – Effortlessly connect your Elementor form to your favourite CRM and Marketing tools to make the most of every lead.
      • Actions after submit – Increase visitor engagement by setting actions after submit, display a confirmation popup, redirect visitors to a thank you page, or send them a dedicated email. 

Built in Popup Builder to Optimize Conversion and Interactions

      • Design – Leverage all the power of Elementor’s drag and drop visual builder, and its widgets to design any type of Popup, including full screen, modal, side / top banner, and slide-in. 
      • Set Display Conditions – Display the right message, to the right visitor at the right time by determining what pages you want the popup to appear on, when, and how without having to inject a template or use another plugin.


Create websites that stand out, are unique and keep visitors engaged. Utilize Elementor Pro’s advanced customization features to elevate your website. These advanced features ensure you are able to customize your website any way you want, and enable you to grow your professional skills over time.

    • Motion Effects and Interactions – Add motion and interaction to your website as visitors scroll through your page to tell your story with Sticky Elements, Scroll Snap, Motion Effects, Lottie Animations, Mouse Effects, and Hover Effects. 
    • Custom Code, Custom CSS – Elevate your website by adding Custom Code and Custom CSS snippets to further customize specific elements, adjust your website’s design, and more. 
    • Custom Fonts and Icons – Upload your own custom fonts or icons to create a unique website design that perfectly matches your brand. 

DYNAMIC CONTENT: Create a content-rich website seamlessly and fully leverage the power of WordPress’s CMS.
Use Elementor’s dynamic content to design your website using dedicated dynamic widgets that automatically populate content from WordPress, or use any Elementor widget and assign a dynamic tag to it to create content-rich websites with intricate designs. Elementor also integrates with Custom Fields and Custom Post Types, so you can further enhance your website’s dynamic capabilities with Elementor. 

WOOCOMMERCE BUILDER: Boost conversion and purchases increasing trust and brand loyalty with a consistently designed and branded website. Design, build, and customize every part of your WooCommerce store with Elementor Pro. Elementor’s WooCommerce Builder enables you to design one, or multiple templates for your product page, shop or product archive page, as well as your transactional pages including the Menu Cart, Cart, Checkout, My Account and Purchase Summary. Additionally, Elementor empowers you to customize the location and design of the WooCommerce notices, to ensure every part of your website is consistent with your brand.